This Privacy Policy describes how Bradberry Steel (“Bradberry Steel,” “we,” “our,” or “us”) collects, uses, and discloses personal information about individuals who visit our website at bradberrysteel.com, submit quote requests, use our online 3D Design Tool, contact us through our website or by phone, or otherwise interact with us online or offline (collectively, our “Services”).
By using our Services or otherwise providing personal information to us, you agree to our privacy practices as described in this Policy.
CONTENTS
- Personal Information We Collect and Why We Collect It
- Sources from Which We Collect Personal Information
- Retention of Personal Information
- How We Disclose Personal Information
- Cookies and Other Tracking Technologies
- Targeted Advertising and Sharing of Personal Information
- A Note About Quote Requests and Online Forms
- Privacy Choices for US Consumers
- California Privacy Rights
- Users Outside the United States
- Security
- Email Communications
- SMS/Text Messaging
- Services Not for Children
- Revisions
- Contact Information
PERSONAL INFORMATION WE COLLECT AND WHY WE COLLECT IT
“Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal information does not include information that is publicly available or that has been de-identified or anonymized.
Generally, we collect the following categories of personal information for the business or commercial purposes listed:
Identifiers and Contact Information
Including your name, postal address, telephone number, email address, IP address, and other similar identifiers.
Purposes: To respond to your inquiries and quote requests; to provide our Services; to communicate with you; to prevent fraud and for security purposes; to comply with applicable laws.
Commercial and Project Information
Including details about the products and building systems you are interested in, project specifications, purchasing history, and related preferences.
Purposes: To process your quote requests and transactions; to provide product recommendations; to improve our Services; to deliver promotional or advertising content to you.
Internet or Electronic Network Activity Information
Including browsing history, search history, and information regarding your interactions with our website, 3D Design Tool, and advertisements.
Purposes: To better understand how users access and use our Services; to improve the Services; to respond to user preferences; for analytics and auditing.
Geolocation Data
Inferred from your IP address or provided by you as part of a quote or project request.
Purposes: To process transactions; to deliver relevant content; to improve the Services.
Inferences
Derived from the information above, reflecting your preferences and interactions with our Services.
Purposes: To improve the Services; to understand user desires and preferences; for analytics.
Sensitive Personal Information
As defined under applicable US state privacy law, which may include financial account or payment card information combined with required security credentials, when you complete a purchase.
Purposes: To process transactions; to prevent fraud and for security purposes.
In addition to the purposes described above, we may use and disclose any category of personal information to respond to law enforcement requests; as otherwise required or authorized by applicable law, court order, or governmental regulation; to protect our rights and interests and those of others; to resolve disputes; to enforce our policies; or to evaluate or conduct a merger, divestiture, or other business transaction involving some or all of our assets.
SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION
Generally, we collect personal information from the following categories of sources:
- Directly from you (e.g., when you submit a quote request, contact us by phone or email, or use our 3D Design Tool)
- Automatically when you use or visit our website and Services
- Advertising networks and social networks
- Analytics providers
- Internet service providers
- Third-party data suppliers
- Derived from other information we collect or otherwise created by us
RETENTION OF PERSONAL INFORMATION
We keep personal information for as long as necessary or permitted for the purposes described in this Privacy Policy or otherwise authorized by applicable law. This generally means holding information for as long as one of the following applies:
- Your personal information is reasonably necessary to manage our operations, your relationship with us, or to satisfy another purpose for which we collected it;
- Your personal information is reasonably necessary to carry out a disclosed purpose compatible with the context in which it was collected;
- The personal information is reasonably required to protect or defend our rights or property; or
- We are otherwise required or permitted to retain the information under applicable law or regulation.
Where information is collected and used for more than one purpose, we will retain it until the purpose with the latest applicable period expires.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to service providers, contractors, and other third parties for the following business purposes:
- To process your quote requests and transactions for products or services
- To perform services on our behalf, such as processing orders, supporting communications, providing web hosting, analytics, or other technical support
- To provide advertising and marketing services
- To ensure the security and integrity of personal information
- To debug or identify and repair errors that impair existing functionality
- To comply with applicable laws and regulations
- To detect or protect against malicious, deceptive, fraudulent, or illegal activity
- Auditing related to ad impressions and interactions
COOKIES AND OTHER TRACKING TECHNOLOGIES
We use cookies and other tracking technologies (such as web beacons and tracking pixels) to collect and store information about your interactions with our website. Our website also supports third-party cookies placed by our service providers and advertising partners, which may collect and use information about your interactions with our website.
Cookies are small files that a website transfers to your device through your web browser that enable our or a third party’s systems to recognize your device and capture certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded on a webpage or in an email, used to count visitors and understand usage patterns.
We generally use cookies and tracking technologies for the following purposes:
- Where necessary to run our website
- To optimize the functionality of our website and 3D Design Tool
- For analytics purposes
- For ad targeting and marketing
- To determine if our email messages have been opened and acted upon
We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until a set expiration date).
If you do not want cookies placed on your device, you should set your browser to refuse cookies before visiting our website. Please review your browser’s Help menu for instructions, or visit https://cookiepedia.co.uk/ for more information.
Analytics
We use analytics tools, including Google Analytics, to analyze how visitors interact with our website. This software may collect information such as your IP address, location, operating system, access time, duration of visit, and actions taken on our website. Data collected by Google is subject to Google’s privacy policy. You may opt out of Google Analytics by installing the Google Analytics browser add-on, available at https://tools.google.com/dlpage/gaoptout.
Do Not Track Signals
Our website does not currently respond to “Do Not Track” signals sent by browsers, mobile devices, or other mechanisms.
TARGETED ADVERTISING AND SHARING OF PERSONAL INFORMATION
Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for targeted advertising may be considered “sales” or “sharing” under certain US state privacy laws. The categories of personal information we may share for targeted or cross-context behavioral advertising include:
- Identifiers
- Commercial and project information
- Internet or other electronic network activity information
- Geolocation data
- Inferences
The types of third parties with which personal information is shared include third-party advertisers and analytics vendors. The purposes for sharing include showing you relevant ads while you browse the internet or use social media, and marketing our products and services. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
A NOTE ABOUT QUOTE REQUESTS AND ONLINE FORMS
Our website includes quote request forms, contact forms, and a 3D Design Tool to assist with answering questions and providing information about our products and services. When you submit information through these features, the contents may be captured and retained. By using these features, you understand that we and our vendors may process the information obtained to provide services on our behalf.
PRIVACY CHOICES FOR US CONSUMERS
The following rights are available to consumers who interact with us in an individual or household context. If you are a California resident, please also review our California-specific disclosures below.
Access and Data Portability
You may confirm whether we process your personal information, access your personal information, and obtain a copy in a portable format.
Correction
You may request that we correct inaccuracies in your personal information, taking into account the nature of the information and our purposes for processing it.
Deletion
You may request that we delete your personal information, subject to certain exceptions permitted by applicable law.
Right to Opt Out
Under applicable state privacy laws, you may have the right to opt out of: (a) targeted advertising; (b) the sale of personal information; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects. We do not sell personal information in exchange for money. To opt out of targeted advertising or non-monetary sharing of personal information, please contact us at the information provided in the Contact Information section below.
How to Submit a Request
To make a request relating to your personal information, please contact us by email at info@bradberrysteel.com or by phone at (254) 445-4030. We may need to verify your identity before processing your request.
How to Appeal a Decision
If we deny your privacy rights request and you believe we did so in error, you may appeal by contacting us at info@bradberrysteel.com or (254) 445-4030.
CALIFORNIA PRIVACY RIGHTS
This section provides additional disclosures for California residents under the California Consumer Privacy Act (“CCPA”).
How to Submit a California Privacy Request
California residents may exercise the rights described below by contacting us at info@bradberrysteel.com or by calling (254) 445-4030. You will be asked to provide 2–3 pieces of personal information that we will match against our records to verify your identity.
Right to Know
You have the right to know what personal information we have collected about you, including: the categories of personal information collected; the categories of sources; our business or commercial purposes for collecting or sharing; the categories of third parties to which we disclose personal information; and the specific pieces of personal information collected about you.
Right to Delete
You have the right to request that we delete personal information we collected from you, subject to certain exceptions.
Right to Correct
If you believe that personal information we maintain about you is inaccurate, you have the right to request that we correct it.
Right to Opt Out of Sales and Sharing
You have the right to opt out of the sale of your personal information and to request that we do not share your personal information for cross-context behavioral advertising. To submit such a request, please contact us at info@bradberrysteel.com. If you use a browser-based opt-out signal such as the Global Privacy Control (GPC), you will be opted out of cookie-based sharing on the browser where you enable it.
Right to Non-Discrimination
If you choose to exercise any of your privacy rights under the CCPA, you have the right not to receive discriminatory treatment by us as a result.
California’s Shine the Light Law
California consumers may request information about the types of personal information we shared with third parties for those third parties’ direct marketing purposes during the immediately preceding calendar year. You may make one request per year by emailing us at info@bradberrysteel.com.
USERS OUTSIDE THE UNITED STATES
If you are using our Services from outside the United States, please be aware that information we obtain about you will be processed in the United States. By using our Services, you acknowledge and consent to the transfer and processing of your personal information in the United States as described in this Privacy Policy. Please be aware that data protection laws in the United States may differ from those in your country of residence.
SECURITY
We take commercially reasonable measures to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, no security measures can guarantee absolute protection, and transmission via the internet and digital storage carry inherent risks. Accordingly, we cannot guarantee the security of information collected through our Services.
EMAIL COMMUNICATIONS
You may opt out of receiving marketing emails from us at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Please note that your opt-out applies only to the email address used and will not affect subsequent subscriptions. Even if you opt out of marketing communications, we may continue to send non-promotional communications, such as those related to your quote requests, orders, or our ongoing business relationship with you.
SMS/Text Messaging
By providing your phone number and opting in to receive SMS or text messages from Bradberry Steel, you consent to receive text messages from us, including responses to your inquiries, quote updates, order status notifications, and information about our products and services. Message and data rates may apply. Message frequency may vary.
Mobile opt-in information and consent will not be shared with third parties or affiliates for marketing or promotional purposes.
You may opt out of SMS communications at any time by replying STOP to any message. For help, reply HELP or contact us at info@bradberrysteel.com or (254) 445-4030.
SERVICES NOT FOR CHILDREN
Our Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of 13. If we become aware that we have collected personal information from a child under 13, we will delete it in accordance with applicable law.
REVISIONS
This Privacy Policy is subject to change at our discretion. We will indicate changes by updating the “Last Updated” date at the top of this page. Your continued use of our Services after any update constitutes your acceptance of the revised Policy.
CONTACT INFORMATION
If you have questions about our privacy practices or this Privacy Policy, please contact us at:
Bradberry Steel
804 E Blackjack St
Dublin, TX 76446
Phone: (254) 445-4030
Email: info@bradberrysteel.com
Website: bradberrysteel.com
